Approach
The above activities will involve following approaches in an integrated manner:
- Capacity Building Approach.
- Market Development Approach
- Technological
- Institutional Development
| Sr.No. | Approaches | Activities linked to the Approach | Expected Outcome (Details in parenthesis indicates tangible outcomes) |
| 1 | Capacity Building Approach | Awareness Workshop, Skill upgradation for local designers/ Job Workers/ Weavers, Ergonomics study, Cluster Interface. | Generate awareness about CDP among the cluster actors, Enhanced Skills of the weavers / Traders / Cluster Actors, Improved working conditions for weavers (Will lead to Increased Productivity per weaver) |
| 2 | Market Development Approach | Dissemination of information on export procedures, Design Audit, Product development and diversification, Marketing Strategy Formulation, Exhibitions and buyer-seller meet, Publicity campaign for brand building | Increase in Product range, Consumer orientation & Awareness levels increased as regards the quality, Increase in the number of niche products in order to make inroads in export market. (Will lead to Product Diversification, Increased Volume of sales/ Product Range/ Number of persons engaged in Handloom Activities/ Job work - Number of working days) |
| 3 | Technological | Technological Up gradation for Dying/looms, CFC | Increase in productivity / Loom, Improvement in dying practice. (Cost Reduction & Increased Productivity per weaver) |
| 4 | Institutional Development | Market Consortium/ Exporters consortium, Bulk Purchase, Credit Facilitation, Information Centre, Social Intervention(Weavers) | Optimized operative expenses/ Cost of Production, Improved social security for weavers, Networking between the traders/ manufacturers/ Exporters (Credit Disbursed / actualized by the groups) |
The above integrated approach will lead to Increase in Income of Weavers.

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